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Privacy & Cookies

Privacy Policy

Effective date: 18 May 2018 

Morelli Group Limited (Morelli, we or us) is a limited company incorporated and registered in England and Wales with the company registration number 0211932 with a registered office at Unit 2, Baird Road, Enfield, Middlesex EN1 1SJ. Morelli is the data controller for the purposes of GDPR.

Morelli Group Limited (“us”, “we”, or “our”) operates the following websites:

These websites represent the “Service” in this Privacy Policy.

This policy (together with our website terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting the Service you are accepting and consenting to the practices described in this policy.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from


Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically, either generated by the use, of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


Cookies are small pieces of data stored on a User’s device.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for and the manner, in which any personal data are, or are to be, processed.

For the purpose, of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order, to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.


The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you. We will collect Personal Data from you through the Service or through communication with us by phone, email, post or otherwise. It includes information you provide when you register to use the Morelli websites, place an order on our websites, send Morelli your CV if applying for a job and when you report a problem with our Website.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally, identifiable information may include, but is not limited to:

Email address

First name and last name


Phone number

Financial and credit card information

Cookies and Usage Data

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”).

With regard, to each of your visits to our Website we will automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, [length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone numbers used to call our customer service number

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Service.

Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

Security Cookies. We use Security Cookies for security purposes.

We might, from time to time, use both session and persistent cookies as well as Google Analytics and other third-party cookies. The Google Analytics privacy policy can be read here:

Use of Data

Morelli Group Limited uses the collected data for various purposes to:

to provide and maintain our Service

to carry out our obligations arising from any contracts entered, into between you and Morelli and to provide you with the information, products and services that you request from Morelli

to notify you about changes to our Service

to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you

to allow you to participate in interactive features of our Service when you choose to do so

to provide customer support

to gather analysis or valuable information so that we can improve our Service

to monitor the usage of our Service

to ensure that content from our Website is presented in the most effective manner for you and for your computer.

to detect, prevent and address technical issues and keep our Service safe and secure

Retention of Data

Morelli will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Morelli will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Morelli will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Morelli Group Limited may disclose your Personal Data in the good faith belief that such action is necessary to:

to comply with a legal obligation

to protect and defend the rights or property of Morelli Group Limited

to prevent or investigate possible wrongdoing, in connection, with the Service

to protect the personal safety of users of the Service or the public

to protect against legal liability

You agree that we have the right to share your personal information with selected third parties including

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you

Analytics and search engine providers that assist us in the improvement and optimisation of our Service

Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you

In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets

If Morelli or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Rights

Morelli aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

You have the right to ask us not to process personal data for marketing purposes.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right to:

to access and receive a copy of the Personal Data we hold about you

to rectify any Personal Data held about you that is inaccurate

to request the deletion of Personal Data held about you

You have the right to data portability for the information you provide to Morelli Group Limited. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

Storage of Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Union (“EU”). It may also be processed by staff operating outside the EU who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and contact form and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Call Recording Policy

You can find out our full Call Recording Policy here.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Access to information

You have the right to access information held about you. Your right of access can be exercised in accordance with the legislation.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By mail: Morelli Group Limited, Unit 2 Baird Road, Enfield, Middlesex, EN1 1SJ

List of cookies we collect

The table below lists the cookies we collect and what information they store.



(Updated 21/9/2021)

Cookies necessary for the functioning of the website run by Shopify. 




Used in connection with access to admin.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with navigation through a storefront.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used in connection with checkout.


Used for managing customer privacy settings.


Used for managing customer privacy settings.


Used for managing customer privacy settings.


Used to facilitate updating customer account information.


Tracking preferences.


Used in connection with checkout.


Cookies necessary for reporting and analysis of the website run by Shopify.




Track landing pages.


Track landing pages.


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.


We also use a number of third party systems. Below is a list of cookies used, why we use them and where you can find the associated privacy policy.

Third Party


Privacy Policy

Microsoft Advertising

Used to deliver targeted advertisements to individuals who visit our websites.

Facebook Custom Audiences

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.


Used to create a unique ID so we can track visitors from our website to our YouTube channel.

Google How Google uses information from sites or apps that use our services 

Google Adwords

We use Google Ads to deliver targeted advertisements to individuals who visit our websites.

Google Analytics

We use the information collected to make improvements to the site, making it more user friendly, identify errors, forecasting sales.


Personalises the site to show you products recommendations and preferences that fulfil your interests based on the products you have viewed.


Calculates the shipping rates on the checkout page.

We use to obtain customer and product reviews in order for us to monitor our service level and also provides customers with helpful and meaningful real life user feedback. part of the Morelli Group Ltd, Registered office: Unit 2, Baird Road, Enfield, Middlesex, EN1 1SJ. No: 2711932. VAT reg no: 590 0125 71.