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About Us

Morelli & Co. was established in 1957 by Challoner ‘Slim’ Moring, who trained as a panel beater with Rolls Royce and then in 1953, set up his own crash repair business in Southgate. In those days, paint and consumable supply was very erratic and you waited days to receive your goods. Slim found it very frustrating and thought, 'I can do better than this'. Slim secured sole trading rights for Valentine Paints in North London and Essex. Morelli & Co. opened on 27 May, 1957. The motto then was; “your stock is at the end of your telephone.” Today, the Morelli Group is still owned by the Moring family and prides itself on providing the highest standards of distributor services. Operating from 14 branches offering national coverage. We are stockists of Glasurit, R-M, Spies Hecker, Cromax, Standox, PPG, and De Beer paint brands and are 3M’s largest independent distributor in the automotive market.

Smart Express

Established in 2003, Smart Express became part of the Morelli Group in 2011, bought for their pioneering SMART repair knowledge and expertise to continue Morelli’s commitment into research and development of express repair techniques. Today, the Smart Express name lives on with an extensive product range available on this website and market leading training at our IMI Approved training centre, training all SMART repair skill sets, IMI Accreditations (formerly ATA), and Slim's Master Detailing courses.

Slim's Detailing

Named after the Morelli founder and his passion for the motor car, Slim's Detailing sells the best known and best loved cleaning products from around the globe; online and from our shop in Enfield. Our products are sourced and carefully picked by our Master Detailers, who run extensive testing before a range is added to our portfolio. For more info, visit

Perfection and Moretools

Perfection consumables and Moretools tools and equipment are our own brand range of products sourced for their quality and value alike. These ranges are sold throughout our branch network to professional bodyshops across the UK. Both ranges are available to purchase on this website.